In a world of Amazon and Alibaba, one would simply be inspired to launch an eCommerce platform. But building a viable competitive eCommerce platform is not that easy. Of course, you don’t need to build Amazon or Alibaba but building even a small online store requires a lot of efforts and months even years of planning. No matter what your business strategy is, it all starts with a functional website where you would sell your products. The happiness is there are themes like Winkel in WordPress that can set your site up with all necessary functionalities easily. Today we will shed some light on some must-have features of an eCommerce site.
Must-have features for an eCommerce website
The features and functionalities of an eCommerce site may vary on the type of store you need to build but there are some features that you must have to build an online store that really sells. So let’s take a look at some of the features you need to have for your eCommerce site.
Custom cart & checkout
Yes, every online store has cart and checkout but how many of those can you customize and set them your way. Having your cart and checkout stuff on a single page will let your visitors explore things and make purchases smoothly. Customizing cart and checkout steps will let you set things up as the way you want. The regular cart and checkout system may not give what you want with them.
Displaying products on the menu bar
Mega menu on an online store makes your products more navigable. It’s a decent way to present products to the visitors in a short time and lead them to product details and checkout in the quickest possible way. Selecting categories, featuring products, showing discount and other offers can be displayed on different items of the mega menu. Mega menu makes a powerful eCommerce site that really sells. It’s like showing products before even your visitors decide what to look for.
Product variations
Having products on different pages without assigning them to respective categories per their types will be like storing them in a warehouse. So, you have to make sure you categorize your products and manage the display. Product variation makes it easier for visitors to find the products they are looking for. Think about the product variation before you choose a platform for them to build your site on. A good number of potential customers may turn their back on your site if they don’t find products in their right categories.
Payment method
Products and payment methods are what an eCommerce site is all about. This is surely how you make money. Set up a friendly payment method for the visitors. Alongside having international payment system acceptance, you may want to have some available local payment gateways as your visitors may not have international payment methods to pay for the products they intend to buy. This is surely one of the most important ones.
Currency switcher
Measuring the cost of the customer’s currency helps them understand the price of the product. If the system lets them switch the currency and show the price in their own one, it will relieve them off calculating price on their own and save time eventually. Currency switcher is one of the smartest features an eCommerce site can have at this time.
Custom wishlist
Your visitors may not want to purchase products instantly. A system to let customers put their selected products on a custom wish list what they can manage themselves will boost the sales. Visitors will come back to the list at their convenient time and make the purchase finally. The managing system should allow them to add or discard the products they added before since they can change their mind on what to buy or how many items to buy.
Recommendations
So, what do you think? There’s a lot you have to think to build an eCommerce site that really sells. All those features are closely meant to facilitate your site visitors and help them make purchases comfortably. Moreover, you also need to manage your site as an owner. When it comes to choosing something that serves both purposes at the same time. You can go for a wonderful eCommerce WordPress theme ‘Winkel’. Being built on WordPress this theme can set you up with all the essential functionalities leaving none of the above-mentioned features behind. The creatively designed Winkel WordPress eCommerce theme also has plenty of other features like one-click demo import, live update, 16+ custom shortcodes, SEO optimized, RTL and translation support, responsive & retina ready, Google Maps and many more.
Building an eCommerce site can be so painstaking if you do this without a convenient platform like WordPress. The wonderful system of managing a website with the help of WooCommerce would make it a lot easier. But choosing the best fitting WordPress theme can be daunting as there are so many options at your disposal. Winkel will be your best choice if you consider building a functional eCommerce site. Good luck with your online shop.
