The world crowdfunding culture is getting some vital transformation properties in 2017. There are more and more niche crowdfunding platforms, a boost in the connected home endeavors, the increase of smart investors, and the rise of both corporate and root-level crowdfunding projects. All of them are going to pose a heavy influence on the entire crowdfunding world. We’ve researched and found the key elements to support this huge crowdfunding influx with new crowdfunding platforms.
Creating a crowdfunding website may sound a tough task when you look at the big names like Kickstarter or Indiegogo. But these may not be fit for all the regions and project types. Some fundraising campaigns may need local payment methods and dedicated websites that make it necessary to launch first-party crowdfunding sites.
You can also build a crowdfunding website to raise funds for your projects. Launching such a crowdfunding site using WordPress is so easy with the WP Crowdfunding plugin. To make the crowdfunding project a success, you must ensure that your fundraising site has some core functionalities. Today I’ll share the must-have features of a crowdfunding website. Here we go.
The core features of a successful crowdfunding site
1. Infrastructure
A successful crowdfunding site mostly depends on its infrastructure which defines the functionalities of the site. There could be many forms of crowdfunding infrastructures but none works better than those sites utilize WooCommerce in case of WordPress. This most popular e-commerce platform coupled with extensions like WP Crowdfunding can build a great infrastructure for any crowdfunding site. Fundraising campaigns on your site are most likely to fall if your website is not built on such a viable infrastructure.
2. Payments and Withdrawals
Payments and withdrawals are what a crowdfunding site is all about. Before launching any crowdfunding site, make sure your payment system accepts local and international payments and withdrawals. A smooth and user-friendly payment system will definitely ensure the maximum number of fundraising activities on your site. This is something that matters to every campaign runner and the investors.
3. Money Management
You are not done with just a smooth payment method. You have to go one more step with how you manage those funds. The policy includes how you disburse the money among the stakeholders and the system that ensures this management. Some systems ensure instant disbursement of the money among the stakeholders. The system like Stripe Connect and PayPal Adaptive payments do such job correctly. WP Crowdfunding supports them all.
4. Trust
People never invest money on anything they don’t trust. Since it is all about money, trust has to be in the center of everything. If you can not build a site that people don’t trust, neither people will run fundraising campaign nor they will invest on any campaign running on your site. You can only build trust by fair monetary policy, security of your website and project management. WP Crowdfunding helps a lot get it done.
5. Rewards
You need to inspire people to run a campaign or invest on them to maximize the number of the campaign and investments. People tend to grab offers rather than going for flat packages. Announcing rewards on successful campaigns thrives fundraising goals and stimulates the people to engage more. WP Crowdfunding offers reward options in fundraising projects.
6. Control and Transparency
Having control over the project for the campaign runner and transparency in the process build a trust and inspire people to be with your site once they already have campaigned on your site. Your site’s functionality and the system you follow to maintain them will have people glued to your site. WP Crowdfunding offers project filtering and analytical reports to make this possible.
7. Experience
User experience matters to everyone. From the investor to campaigners all seek better experience on crowdfunding sites. If you can make sure they enjoy your site, they are most likely to engage them. You can turn a visitor to big investors or even a successful campaigner if they find your site interesting and easy to use. Luckily, WP Crowdfunding ensures it 100% for all!
Each of these above features is extremely important to make a crowdfunding site successful. If you want to launch a crowdfunding site, you can choose WordPress as the platform, and WP Crowdfunding plugin for the fundraising system. WP Crowdfunding works with WooCommerce and makes it easiest ever to build a state of the art backer site in the shortest possible time.
